Last updated: May 31, 2020

Introduction or any of its divisions or affiliates (collectively, "", or "we", "our", "us") respects the privacy of our consumers. This Privacy Policy ("Privacy Policy") describes and explains the type of information we collect from individuals that visit our websites (each, a "Site") or connect with us offline such as via telephone (“Offline Services”). Sites and Offline Services are collectively referred to as the "Services." This Privacy Policy also explains how we store, use, disclose, and protect such information.

By using or accessing the Services, you agree to the collection, storage, use, and disclosure of your personal information as described in this Privacy Policy, and agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access or use the Services.

For ease of reference, you may click on any of the following links to directly access one of the sections addressed below:

  • What Information We Collect
  • How We Use Your Information
  • What Information We Disclose
  • Your Choices and Opt-Outs
  • Your California Privacy Rights
  • Information From Children
  • How to Correct or Update Your Information
  • Data Security
  • Data Retention
  • Third-Party Content, Links, and Plug-ins
  • Public Forums
  • Changes to this Privacy Policy
  • Contact Us

What Information We Collect

Information you give us. We collect and maintain information that you may provide to us through use of our Services, including your name, gender, shipping address, billing address, credit card information, telephone number(s), email address(es), and purchase/return/exchange data. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction such as contact and payment information; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content in publicly available forums on our Services (e.g., Product reviews), anything you post will be available to us as well as visitors to our Services; when you post information about us on the third-party social media platforms (each, a "Social Media Service"), we may collect such information through an integration with the Social Media Service provider; when you contact our customer service representatives, we collect additional information you choose to provide our representatives. We also collect information about your pet(s), including name, breed, gender, birth date, size, weight, prescriptions, veterinary and pet health information, and photos.

Information automatically collected. We, or our service providers, use technology to automatically collect other information about you when you visit our Services or view our advertisements. This information helps our online Services work correctly and supports our customer marketing and analytics efforts. This information includes, and is not limited to, device type, browser information, operating system information, device IP, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take on our online Service.

Third-Party Analytic Technologies. We use third parties’ analytics and tracking tools to better understand who is using the Services, how people are using the Services, how to improve the effectiveness of the Services and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. To support this interest-based advertising solution, we, or our service providers, may use information about your visits to our Sites or Apps, and information from your mobile device and email.

These third parties may use technology such as cookies, web or hardware beacons, pixel tags, log files, Flash cookies, HTML5 cookies, or other technologies to collect and store information automatically collected. They may also combine information they collect from your interaction with the Services with the information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

Please visit “Your Choices and Opt-Out” for further information on how to opt-out, including information about Do Not Track and how to disable cookies.

Information collected from other sources. Information collected from other sources. We may acquire information from other trusted sources to update or supplement the information that you provide to us or that we collect automatically. Such sources may include information collected from payment processors, veterinarians, and shipping carriers. We may use this information consistent with this Privacy Policy.

Information collected through Social Media Services. You may be able to access our Services through Social Media Services. If you log on to our Services through a Social Media Service, you give us permission to access, store and use any information that you permit the applicable Social Media Service to share with us in accordance with your privacy settings with the applicable Social Media Service. When using Social Media Services with our Services, the Social Media Service provider will be able to collect information from you. We may also place tags and other data collection mechanisms on our Services from Social Media Services through which they can collect information about the usage of our Services and their services across multiple devices (such as your smartphone and your computer) for use by both us and such Social Media Service. We are not responsible or liable for the privacy practices or content of the applicable Social Media Service. We encourage you to review, and if necessary, adjust, your privacy settings with the applicable Social Media Service before logging in to our online Services using the applicable Social Media Service. Information that we receive from Social Media Services is stored and used by us in accordance with this Privacy Policy.

Combination of Information: We may combine the personal information we collect from and about you, including personal information you provide to us and information we automatically collect, with personal information collected offline, across other computers or devices that you may use, and from third party sources.

How We Use Your Information

We may use personal information collected from or about you for any of the following purposes:

  • To respond to your inquiries, provide you with the Services, provide you with notices about your account, and to contact and communicate with you when necessary or as otherwise permitted by this Privacy Policy;
  • To validate, confirm, verify, deliver, install, and track your order (including to process payment transactions, arrange for shipping, handle returns and refunds, and contact you about your orders, including by email or telephone);
  • To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site or App;
  • To review the usage and operations of our Services, develop new products or services, and conduct analysis to enhance or improve our content, products, and services;
  • To promote our products or services. If you complete a product review or other feedback or provide any image of your pet(s), we may use your submission for commercial purposes to promote our products and services or send you personalized content including pet portraits, thank you notes and holiday cards.
  • To provide you with customized Services content, targeted offers, and advertising on the Site, via email, text message or push notification, or across other websites, mobile applications, social media or online services;
  • To contact you with information, deliver email communications, newsletters, promotional material, and other correspondence from us or on behalf of our partners and affiliates;
  • To communicate with you about our contests, sweepstakes, and other promotions;
  • To communicate with you regarding your membership in one of our programs;
  • To use your aggregated data for analytical and demographic purposes;
  • To protect the security or integrity of the Services and our business; or
  • For other purposes disclosed at the time you provide your information or otherwise with your consent.
  • Other uses We also may use your information with your consent, and as otherwise permitted or required by law including but not limited to maintaining pet health records and authorizations.

Additionally, if you use our Services to connect with a third-party service, you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.

What Information We Disclose

We do not sell personal information to third parties. We share your information with third parties in order to conduct our business; when legally required; or with your consent; including:

Affiliates. We may share your information with our affiliates for business, operational, promotional, marketing, or other purposes consistent with this Privacy Policy.

Service Providers. We may disclose the information collected about you to our third-party contractors and partners relating to their performing services or other activities in support of our Services and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. Examples include third parties that may fulfill orders, deliver packages, send postal mail and/or e-mail, analyze data, provide marketing research and assistance, process credit card payments, and provide customer service. These contractors and partners are restricted from using information that identifies you (excluding any information that is aggregated or otherwise reasonably de-identified) in any way other than to provide services for us.

Other Third Parties. We may disclose the information collected about you to other third parties in connection with our marketing efforts to promote our Services.

Veterinary Care Providers: We may share your personal information and/or your pet’s information with another veterinary care provider if doing so will help facilitate the treatment of your pet (such as in the event your pet experiences a medical emergency).

Business Transfer. We may disclose, transfer, or assign to our affiliates or to one or more third parties the information collected about you as part of a merger, acquisition or other sale or transfer of any of the assets or our business. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may transfer your data to a successor or to a third party that purchases our assets arising from such circumstances. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.

Protection of Us and Others. We may disclose information about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders, subpoenas, and other legal processes. We may also disclose information to third parties if needed to (i) enforce any of the terms of use for our Services or any investigation of potential violations thereof, (ii) detect, prevent, or otherwise address fraud, security or technical issues, (iii) protect against harm to our Services and (iv) protect our rights, property or safety or the rights, property or safety of our users or others.

We disclose the following categories of personal information to third parties and service providers:

  • Personal identifiers, such as name, ID, contact information, and online identifiers;
  • Gender;
  • Geolocation;
  • Pet information, including photos, vet information, and pet insurance information; and
  • Transaction information.

Your Choices and Opt-Outs

Cookies, Targeted Advertising and California Do Not Track Disclosures

Certain parts of our Site or App require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or an operating system from receiving cookies or controlling your tracking preferences.

Our Site or App may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use. To understand your choices for receiving more relevant advertising or to manage your settings, please review the information below:

To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices with respect to the collection and use of the data by these third party tools, you may visit the Digital Advertising Alliance’s (DAA) opt-out page at To opt-out of the use of your mobile device ID for targeted advertising, please see Please note, if you choose to opt-out of targeted advertising, you will still continue to receive generic advertising.

On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

Opt-Out Preferences

To opt-out of marketing communications, you may use one of these convenient methods:

Electronic Promotional Offers. If you do not want to receive emails from us regarding special promotions or offers, you may (i) click the unsubscribe link in the footer of any email; or (ii) contact us at the contact listed in the “Contact Us” section below.

Direct Mail Promotional Offers. If you do not want us to send you any promotional offers through direct mail, you may contact us at the contact listed in the “Contact Us” section below. To opt-out by email or mail, please include “Do Not Mail” in the subject line so your inquiry can be properly directed.

Mobile Promotional Offers. When you provide us with your mobile number for marketing purposes, we may send you certain marketing alerts via text message. Standard data and message rates will apply. If you no longer wish to receive mobile alerts from us, you can (i) follow the instructions provided in those messages or otherwise reply STOP to any of our alerts; or (ii) contact us at the contact listed in the “Contact Us” section below.

Push Notifications. When you use the App, you may opt-in to receive push notifications. If you prefer not to receive push notifications, you may adjust your settings on your mobile device to control whether you want to receive these alerts.

Your California Privacy Rights

If you are a California resident, you may exercise certain rights under the California Consumer Privacy Act (“CCPA”). CCPA defines personal information as any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. We do not sell personal information to any third party. We may collect, use, or disclose for business purposes the following categories of personal information from the sources described in the “Information We Collect” section above:

  • Name, contact information, and other general identifiers such as IP address, email, or other unique personal identifiers;
  • Customer records such as documentation containing your name or signature;
  • Purchase history and information about your purchasing tendencies;
  • Geolocation data;
  • Profiles and inferences are drawn from the information above.

Our collection, use, and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident, but will generally follow the purposes set out in the “How We Use Information” section above. We retain personal information as necessary to provide the Services to you, and for reasons such as dispute resolution, compliance with laws, fraud prevention, troubleshooting, and enforcement of our terms of use and other agreements.

If you are a California resident, you have the right to request access to and disclosure of the personal information we collect about you, our purpose for collection, and the categories of personal information we disclose and to whom, and the right to request deletion of your personal information. We respect your privacy rights and we do not discriminate against individuals for exercising their rights. If you wish to exercise your rights, please submit a request online or review the “Contact Us – Submit a CCPA Rights Request” section below to learn how to submit a request. We will respond to requests within 45 days. You may make requests or exercise these rights at no charge up to twice every 12 months. CCPA grants California residents the right not to receive discriminatory treatment for exercising privacy rights.

From time to time, we may share information collected about you with our affiliates for their direct marketing purposes. Under California law, a California resident with whom we have an established relationship has the right to request information about our disclosure of personal information to affiliated companies or third parties for their direct marketing purposes, within the immediately preceding calendar year, subject to certain exceptions.

Non-affiliated third parties are independent of us and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.

Information From Children

The Services are not directed at children and we have no intention of collecting information from young people. If we become aware that information from a child under 13 has been collected without the consent of such child's parent or guardian, we will use all reasonable efforts to delete such information.

How to Correct or Update Your Information

You may correct or update certain personal information that we collect from you by using the “Contact Us” section below, or by editing your information and preferences on the "My Account" page of our Site or App. We will use commercially reasonable efforts to update our files where possible. Please note that there may be instances where we have already shared your personal information with third parties and are unable to notify those third parties of your updated personal information.

Data Security

We have taken certain physical, administrative, and technical steps to safeguard the personal information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee the absolute security of your information.

Data Retention

We may retain your data for as long as we believe there is a business, legal, or security reason for doing so, even if you are no longer an active customer.

Third-Party Content, Links, and Plug-Ins

The Sites or Apps may have links to third-party websites or applications, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.

The Sites or Apps may also offer you the ability to interact with social plugins from third party social media sites, which may allow us and/or the social media site to receive personal information from or about you. In some cases, we may know that you clicked on a social plugin, such as a Facebook Like or Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third party operating a plug-in on the Site or App, then such a third party may recognize you on this Site or App. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites.

Public Forums

Any personal information you choose to disclose through our Services, on discussion or message boards, rating or reviews, or on other public areas on the Site, or other third-party websites that this Site may link to, becomes public information. Please exercise caution when disclosing personal or other information in these public areas. We are not responsible for the personal information you choose to post. To request removal of your personal information from our Site or Application, you may contact us using the “Contact Us” section below.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time. When we do, we will post the change(s) on the Sites. Please visit this page periodically so that you will be apprised of any such changes. Your continued use of our Services after any modification to this Privacy Policy will constitute your acceptance of such modification.

Contact Us

If you have any questions or comments regarding this Privacy Policy or any of the practices described herein, you can contact us by:

Emailing us at; or Writing us at, 3501 Jack Northrop Ave, Suite #AQK887, Hawthorne, CA 90250, United States

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